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THE PUDDING, an award-winning branding agency headquartered in Limerick, and EY, a global leader in financial consultancy, successfully hosted The Power of Brand and Finance for Scaling Irish Businesses on February 21 at The Strand Hotel in Limerick City.
The collaborative event shed light on the symbiotic relationship between branding and finance for Irish businesses and organisations looking to scale for success and saw attendance from some of the West of Ireland’s most budding entrepreneurs, business leaders, and industry experts.
Gillian Horan, CEO and Founder of The Pudding, took to the stage to delve into the power of brand, emphasising how a robust brand identity can drive financial success for businesses looking to scale.
Her presentation resonated with the audience, highlighting the importance of brand authenticity in today's competitive market landscape.
Ronan Murray, Partner Corporate Finance at EY Ireland, provided invaluable insights into finance for scaling Irish business, laden with practical strategies for leveraging finance to scale effectively while harnessing the power of branding to unlock growth opportunities.
The event also featured a dynamic panel discussion moderated by Gillian Horan, featuring panellists, David Wallace, Director of Strategy & Operations at Hibernia Homecare, and Paddy Finn, CEO of VIOTAS – two leaders who have seen the impact of brand and finance to fuel business growth.
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