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05 Sept 2025

WATCH: Russell Crowe and Ed Sheeran celebrate major deal for Donegal Liquor Company in hilarious video

Hollywood star Russell Crowe and singer Ed Sheeran took to social media yesterday, celebrating a newly agreed distribution deal for The Muff Liquor Company in America.

Donegal based The Muff Liquor Company has announced a major American distribution deal with Lucas Bols N.V., a leading global cocktails and spirits player.

The deal will give Lucas Bols, a major player in the global cocktail market, exclusive rights to import and distribute the Donegal company’s products across America.

The company was founded in 2017 by Donegal-native Laura Bonner, and since inception has attracted a number of high-profile investors including Russell Crowe, Ed Sheeran, Jimmy Carr and Ronan Keating.

In a hilarious video captioned “Muff Lovers!", Russell Crowe and Ed Sheeran celebrated the deal.

“Young Sheeran and I had High Tea at the Dorchester to celebrate.”

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