WATCH: Limerick book store changes its name to mark 100th anniversary of Ulysses' publication.
A RANGE of events are taking place today to mark the 100th anniversary of the publication of James Joyce's book Ulysses.
In Limerick, one bookstore has even changed its name to mark the occasion.
For one day only, Quay Books at Sarsfield Street in the city centre, is trading as 'Shakespeare & Company' - the name of the bookstore in Paris where Ulysses was first sold in 1922.
"We are very happy today to be part of the worldwide celebration honouring 100 years of maybe the most famous novel of the 20th century - Ulysses," said Pat McMahon who owns Quay Books with his sister Marie.
Brief readings from the book have also taken place at the bookshop today and neighbouring businesses gathered at lunchtime to pose for photographs while holding copies of Ulysses.
The book follows the character of Leopold Bloom as he moves through an ordinary day in Dublin on June 16 1904. The title references The Odyssey and the book draws on a number of styles and groundbreaking literary techniques.