This hazard takes drivers more than double time to react to than to children on roads

According to a new eye-tracking experiment using dash cam footage, Chill Insurance reveal the top distractions on the roads in Ireland.

They analysed how long, how quickly, and how often drivers focused on various distraction types. Chill also provides expert advice on how to stay alert and focused on the road.

The experiment reveals that birds are the top driving hazard motorists are the slowest to notice and react to, with an average time of 11.2 seconds.

This underscores the importance of staying alert to subtle, unexpected distractions on the road, Chill Insurance said.

Vans and lorries rank second, taking drivers an average of 7.4 seconds to spot and react.

This is followed by advertisements in third, with an average reaction time of 7.0 seconds.

Children rank fourth with an average spot and reaction time of 5.2 seconds, highlighting the challenges drivers face in quickly noticing young road users.

To spot and react to pedestrians overall takes 4.5 seconds on average.

The driving hazards motorists take the longest to spot

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Ian O’Reily, Head of Personal Line Sales at Chill, advises drivers to stay focused to prevent accidents: “At Chill, we see first-hand how distractions can lead to accidents and claims. Our study has highlighted that even the most mundane distraction, like a glance at livestock or advertising posters, can take your attention away from what’s important: the road in front of you. While you may not be able to control the distraction itself, drivers have the power and responsibility to minimise risks.”

Staying alert and focused can be achieved by:

Prioritise rest: Avoid driving while sleep-deprived, as fatigue reduces alertness and causes eyes to drift. Stop in a safe place if you feel drowsy, indicated by yawning, heavy eyelids, or lane drifting.

Minimise car distractions: Lower music volume, put your phone away, and avoid multitasking. Loud music can delay reaction times by 16%, potentially impacting safety in unexpected situations.

Prepare before driving: Plan your route and set up GPS before starting the car. This avoids last-minute adjustments and keeps your focus on the road, helping to prevent distractions from surprises like traffic changes.