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06 Sept 2025

Profits at Irish Youtuber's business rise to €3.22m

Profits at Irish Youtuber's business rise to €3.22m

Daithi De Nogla

Accumulated profits at the YouTube business created by Limerick millionaire Youtuber Daithi De Nogla last year surged to €3.22m, latest figures show.

According to RTÉ, accounts show that De Nogla's DDN Direct Ltd recorded post tax profits of €528,717 for 2022 - which equates to just over €10,160 per week on average.

The profit of €528,717 for last year at the firm owned by the 31 year old is almost a five fold increase on the post tax profits of €106,665 for 2021, according to RTÉ.

It's quite an achievement for someone who dropped out after the first year of a four year Early Childhood Care and Education course at the Institute of Technology at Tralee (ITT). During his time in college, he had already reached one million subscribers, prompting him to leave college to pursue his YouTube career. 

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