Toyotas new Make a Move campaign
NEW RESEARCH into the habits of Irish adults has revealed that 83% of us fear missing out on new experiences and opportunities by sticking to the same habits.
Of that 83%, 82% admit they are creatures of habit.
The research coincides with the launch of motor vehicle brand Toyota’s campaign ‘Make The Move’ which encourages drivers to choose hybrid electric cars.
1.4m diesel cars are still being driven in Ireland with 71% of those surveyed underestimating this figure.
Commenting on the research findings, Zoë Bradley, Head of Marketing and Corporate Affairs, Toyota Ireland said:
“We found some of the research findings very surprising.
"We Irish are renowned for our sense of adventure and love for discovery, but the survey suggests that we are a lot more cautious than we think we are!"
The survey of 750 adults over the age of 25 from across Ireland was created to understand the perspectives of Irish people when it comes to making changes in various aspects of their lives.
The survey revealed that more than a quarter (26%) of Irish adults are not comfortable making changes in their lifestyle.
The deterrents to making changes are varied, with more than 30% each citing lack of confidence, difficulty in making up their mind, not having the financial resources, and not having the motivation.
The ‘Make a Move’ campaign launched on Monday, October 23.
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