Business profile - Kevin Meaney, Agent Digital

Change agents in Limerick who push IT capabilities to the very limit

Change agents in Limerick who push IT capabilities to the very limit

Kevin Meaney of digital marketing agency AGENT Digital, which is based in the heart of Limerick city, has very ambitious future plans

Tell us a bit about AGENT Digital.

AGENT Digital is a full service digital agency, based here in Limerick and in Dublin. I set up the company in 2007, and over the first decade our approach to our clients has been: listen, strategise, deliver. We listen to our clients’ goals; we create a strategy to achieve those goals; and deliver that strategy through our range of services such as website design, development, support and digital marketing, which includes search engine optimisation and social media marketing. We are digital Change agents. We believe in challenging digital to the limit, to deliver the best for our clients, which include multinationals, universities, institutes and small to medium sized firms, nationwide and internationally.

What does your own role entail?

As the managing director of AGENT Digital, I am involved in all aspects and departments of the business. My main focus within the company is strategy - as the digital landscape is constantly evolving it is my responsibility to ensure that AGENT Digital's digital strategies are ahead of the curve to ensure we deliver for our clients.

Where were you born and raised?

I was born and raised in Limerick City and I now live at the North Circular Road with my Wife Caitríona and our two small children.

What is your educational background?

My original background was in design communications but I really got into digital in 2006, when I was undertaking an MA in interactive multimedia at the University of Limerick (UL). Shortly after graduating from UL, I set up the agency to help businesses take advantage of digital and grow online.

How did you get to where you are today?

Shortly after graduating from UL, I identified a gap in the market to help businesses take advantage of digital and grow online.  Since 2007 we have built the agency team member by team member whose individual talents coupled with AGENT Digital's culture to deliver for our clients has attracted fantastic loyal clients internationally who have partnered with us for over a decade now.

Why did you decide to go into business alone?

I have always had the entrepreneurial spirit since a very young age - creating and developing a successful business was always the dream. After graduating from UL and when the opportunity  presented itself to create a company in my specialised area to help other companies grow online, it genuinely was a dream come true - I am as passionate today about delivering for our clients as I was over 10 years ago. There is genuinely no better feeling then getting positive feedback from a happy client.

What are your goals for the next 12 months?

Our goal over the next 12 months is to meet our milestones for AGENT Digital's 2030 goal which is to help 100,000 businesses grow online by 2030.

In business and life, who do you admire?

From an international perspective It would have to be Richard Branson, founder of the Virgin Group. To have the vision, determination and leadership skills to develop Virgin to the global brand it is today is very impressive.