Limerick-based technology firm secures key contract in UAE

LIMERICK technology company Action Point has been picked for a key project in the United Arab Emirates (UAE).

The Plassey-based IT services and support firm, which employs over 100 people in Limerick, has been selected from an international field of competitors to deliver a key strategic project project for the Automobile and Touring Club of the UAE (ATCUAE).

Before any motorsport is organised in the eastern nation, a permit must be given.

Up to now, the application process has been slow and labour intensive. But Action Point aims to change this.

Dr Mohammed Ben Sulayem, president of ATCUAE explained: “The decision to select ActionPoint was influenced by their successful delivery of the award-winning online passport renewal system, on behalf of Ireland’s Department of Foreign Affairs and Trade, Ireland’s growing international reputation as the Silicon Valley of Europe and Action Point’s strong track record in the sports industry.”

The new E-Permit system will provide event organisers with complete visibility of the approval process significantly reducing the time and costs around managing permit approvals. The new system is scheduled to go live later in the year.  

Dr Ben Sulayem, himself a 14 times Middle East Rally Champion, confirmed that once the system is working in the UAE he plans to roll out the system across the Middle East and North Africa region, ideally in the next 12 months.

The solution will be built on Microsoft Azure and Dynamics ensuring a highly secure, scalable and enterprise-grade platform.

Chief technical officer and Action Point co-founder John Savage said: “Action Point is delighted to have been chosen for this project, which will enable ATCUAE to completely transform their permit application process, using the power of Microsoft Azure combined without our vast experience at building custom software and enabling Digital Transformation. With over 140 events running each year in the UAE, the new system will make a significant impact on their organisational resourcing and overall efficiencies.”