Lotto backing for Local Media Awards as sponsorship confirmed for two years

Rory O’Connor

Reporter:

Rory O’Connor

Backing: Johnny O’Hanlon, Local Ireland, Jenny Fisher, Premier Lotteries, Frank Mulrennan, president Local Ireland and Kate Shanahan, TU Dublin lecturer

Backing: Johnny O’Hanlon, Local Ireland, Jenny Fisher, Premier Lotteries, Frank Mulrennan, president Local Ireland and Kate Shanahan, TU Dublin lecturer

THE National Lottery has announced its continued sponsorship of the Local Ireland Media Awards for the next two years.

The awards honour the talents of the hundreds of journalists, photographers, designers and advertising executives involved in producing local weekly titles, both print and digital.

Local Ireland is the voice and representative association for 45 local weekly titles across the country, offering local news to 1.5 million readers each week outside Dublin and Cork.

Dermot Griffin, chief executive of the National Lottery, outlined his excitement at the continued partnership.

“We are delighted to announce our continued sponsorship of the Local Ireland Media Awards for the next two years,” he said.

“This sponsorship is a natural fit for the National Lottery. Like local newspapers we are also embedded in communities all over Ireland with almost 6,000 retailers selling National Lottery products.”

The awards, now in their fourth year, will feature 13 categories spanning all areas and disciplines of modern journalism including news, sport, features, advertising, design and online. This year there will be a special National Lottery category for the journalist or newspaper that has given the best coverage to a community issue.

Frank Mulrennan, president of Local Ireland, said the awards “have been designed to recognise and honour the work of  journalists, designers and advertising staff, masters of their craft – who work tirelessly and with great enthusiasm every week.”

The Leader scooped two awards at last year’s finals, including the prestigious Best News Story Award for the sensitive coverage of Dolores O’Riordan’s sudden death.  

That followed a hat trick of awards at the second staging of the event in 2017.

Dermot Griffin also commented further on the relationship between local media and the National Lottery. He said: “Local newspapers have been a very important vehicle to remind our players that by playing National Lottery games they are also supporting projects all over the country through our Good Causes fund.

“Almost 30 cent in every euro spent on our games goes back in the areas of health, sport, arts, culture, heritage, youth, community and the Irish language. Last year along more than €27 million was raised – the equivalent of €620,000 a day.”

This year’s awards dinner takes place in the Radisson Blu Hotel, Athlone on May 23.