CONFIRMED: €5m boost as Limerick to play host to Tag World Cup in 2021

Mayor James Collins with Ellen O'Sullivan and Lesley Walsh of the Womens Irish Tag Rugby Team and Paul Clinch of the Mens Over 50s team Picture: Oisin McHugh/True Media

Mayor James Collins with Ellen O'Sullivan and Lesley Walsh of the Womens Irish Tag Rugby Team and Paul Clinch of the Mens Over 50s team Picture: Oisin McHugh/True Media

LIMERICK has won the bid to become first northern hemisphere host of the Tag World Cup, it has been confirmed.

The region’s status as a location for international events has been underscored this Wednesday by the announcement that the event, which will take place in the University of Limerick in August 2021, will generate an expected €5m boost for the local economy and thousands of visitor bed nights in local hotels.

A joint bid led by the UL Conference and Sports Campus and the Irish Tag Rugby Association supported by Shannon Region Conference and Sports Bureau, Failté Ireland and Limerick City and County Council was successful in winning the event for Limerick, which will see 3,000 plus tag rugby players from over 20 countries and their entourages travel to the city.

The event is expected to deliver a minimum €5m boost for the Limerick economy and 20,000 bed nights.  

It is held across four days but, with many participants travelling from the Southern Hemisphere, teams are expected to travel in advance of the competition.

The launch took place at Plassey House in UL and confirmation of Limerick’s status as hosts was warmly welcomed by Mayor of the City and County of Limerick James Collins.

“We all know Limerick’s proud sporting heritage, not least in rugby. Tag rugby has become very popular in Limerick over recent years, not least as a result of the hugely successful Pig ‘n’ Porter festival. The Tag World Cup is, however, a very serious and competitive event and tailor made for Limerick. We have the rugby DNA, the hospitality and warmth and UL provide outstanding facilities so the mix was perfect and the bid equally so.

“We have an excellent track record in terms of hosting major events here, the 2013 Rugby League World Cup among them. Hosting this event is further proof that Limerick is ripe for such events. We congratulate all involved in the successful bid and will now set about making sure that Limerick will deliver an experience for players and supporters alike that will raise the bar again for the tournament.”

The bid involved a year-long process that was initiated after two of the Tag Rugby Ireland management team Barry Keary and Shane Landers approached the UL Conference and Sports Campus team with the idea. 

A partnership involving the three local entities supported by Failté Ireland put together a detailed bid and beat off stiff opposition, particularly Great Britain, after organisers decided to take the event out of the southern hemisphere for the first time.

David Mahedy, Director, Sport & Recreation University of Limerick said it was “both an honour and a privilege to welcome the worldwide community of Tag Rugby to our beautiful campus for the 2021 World Cup.

“We are extremely excited at the prospect of hosting this incredible competition at the University of Limerick and work has already begun to make this a World Cup to remember for every player and supporter that makes Limerick their home for the duration of the Championship.”

Tag rugby has grown enormously in popularity over the past decade, particularly in Australia and New Zealand but also in Ireland the Great Britain. The three previous International Tag Federation World Cups were held in New Zealand in 2012 and Australia in 2015 and 2018 but organisers decided to take the next edition to the northern hemisphere and have been won over by the Limerick bid.

Simon Bewley of the Irish Tag Rugby Association (ITRA) said the body was “delighted to be chosen as the host nation for the 2021 Tag World Cup. As the founders on Tag in Ireland, we are celebrating 20 years of running national and international Tag events. We look forward to partnering with University of Limerick & the ITF to host and run the biggest and most exciting International Tag event in Europe.”

Stuart McConnell, Chairman International Tag Federation: “The International Tag Federation are extremely proud to have announced Ireland as the host country for the World Cup 2021. The 2021 World Cup will be the first World Cup to have a Tag Village with fields, accommodation, shops, a gym, swimming pools, banks and restaurants all within walking distance for players, referees and officials.

“The International Tag Federation looks forward to partnering with the Irish Tag Rugby Association and the University of Limerick in delivering the fourth World Cup and the first Tag World Cup in the Northern Hemisphere.”

Paul Mockler, Head of Commercial Development at Fáilte Ireland said the tourism body was “delighted to provide financial and practical supports to enhance the bid. Growing Business Tourism & Events into the regions is a key pillar of our strategy and to achieve this we will be increasing our investment into the Regional Convention Bureaux in 2019.

“This is a significant win for the region and we are delighted Team Ireland, the local bid committee and the conference office team at UL were successful in their bid.”

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