Limerick tourism strategy aims for visitor numbers to reach 1.17m per year

LIMERICK’S position as a gateway to the Wild Atlantic Way is central to a new tourism strategy.

The final round of public consultation is underway ahead of the publication of the strategy.

The plan to develop tourism across Limerick city and county envisages that the total number of visitors to Limerick will reach 1.17 million per annum, generating more than €360 million in revenue and creating 1,500 new jobs by 2023.

The strategy being developed by Limerick City and County Council has identified Limerick’s unique position on the west coast of Ireland and as a gateway to the Wild Atlantic Way as central to developing the sector.

A wide-ranging consultation process has involved key stakeholders and representatives from the sector across the city and county including West Limerick Resources and Ballyhoura Development Company. 

In addition, the council has sought input from other relevant national stakeholders including Fáilte Ireland and Tourism Ireland, which have overall responsibility for developing tourism in Ireland.

The closing date for submissions is Wednesday, April 11. They can be emailed to tourism@limerick.ie or sent to Tourism Department, Limerick City and County Council, Merchant’s Quay, Limerick V94 EH90.