Limerick travel agency acquires international booking platform

A WELL-KNOWN city travel agency has acquired an international booking distribution platform.

Limerick Travel, based in Bedford Row, have acquired B&B Ireland.

The move, the firm says, marks a significant milestone in its ongoing commitment to offering a wide range of tourism products to their overseas clients and trade partners.

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Limerick Travel has pledged a seamless seamless transition for B&B owners, trade partners and clients.

Current customers of B&B Ireland and B&B owners can expect uninterrupted service and support during this transition.

The platform will continue to operate under the “B&B Ireland” brand.

"We are excited about the possibilities that this acquisition brings to Limerick Travel," said Peter Brazil, managing director of Limerick Travel.

"By combining our strengths and expertise, we are well-positioned to operate and further develop the B&B tourism product for the years ahead using over 50 years’ experience to grow the platform."

Helena Healy, the chief executive of B&B Ireland said: "For the B&B Sector and B&B Ireland Members, this development secures the future of the International Trade and Consumer visitors into Ireland continuing to experience this very special product that is an important part of the Irish tourism experience."