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05 Sept 2025
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05 Sept 2025
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DROMOLAND Castle has announced the appointment of Olivia Frawley as director of resort sales at the world-renowned 5 star luxury property.
A county Clare native, Ms Frawley joins a strong sales and marketing department and dynamic leadership team at Dromoland Castle.
Ms Frawley’s new position will see her drive the overall strategic sales strategy and play a pivotal role for future growth of one of Ireland’s most recognisable luxury estates with a key focus on USA, UK and European markets along with key domestic markets.
With over 20 years of Irish and international experience, Ms Frawley is renowned in Irish and international tourism and hospitality circles, having recently worked with Irelands overseas tourism marketing agency, Tourism Ireland as Pan Market Luxury executive responsible for championing and spearheading the luxury strategy for Tourism Ireland on behalf of all overseas markets.
She has been the recipient of many Global Travel Industry Awards along with receiving deserved recognition for her sales revenue performance in multiple positions.
Ms. Frawley will commence her position in February 2024.
Commenting on Ms Frawley’s appointment, managing director of Dromoland Castle & Country Club Mr Mark Nolan said "We are delighted to welcome Olivia Frawley to our dynamic team here at Dromoland Castle."
"Olivia brings a wealth of experience from both domestic and International tourism and leisure markets along with her work with Tourism Ireland which has had a particular relevant focus on the luxury market – we look forward to her valuable insights and her strategic sales vision for Dromoland Castle Resort," Mr Nolan said
The new director of sales for Dromoland Castle Ms Frawley said that she is "honoured to be joining Dromoland Castle."
"Dromoland is an iconic property, one which I have admired for many years. I look forward to contributing my passion for hospitality and enhancing the hotels already world-renowned standard of excellence," she continued.
"I’m excited for the journey ahead and eager to collaborate with the exceptional team already in place at Dromoland Castle."
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