Limerick hurling manager helps launch unique farming initiative


‘A dementia diagnosis can be isolating, so having somewhere you feel comfortable and welcome is so important’ - service user
THE ALZHEIMER Society of Ireland, in collaboration with Ballyhoura Rural Services, has officially launched Social Farming for the Brain in County Limerick.
It is an innovative community-based support initiative for people living with young-onset and early-stage dementia.
Based at Doon Social Farm, on the east Limerick village’s Main Street, the initiative was officially launched by Minister of State for Older People and Housing, Kieran O'Donnell. Special guest and Limerick Senior Hurling Manager John Kiely also attended the event, alongside people affected by dementia, local policymakers and community representatives.
Ballyhoura Rural Services is a charity that works to address physical, social and emotional isolation. Hosted at Doon Social Farm, Social Farming for the Brain brings together people living with young-onset and early-stage dementia each week to take part in practical activities, spend time in nature and connect with others.
Young-onset dementia refers to a diagnosis received before the age of 65.
The launch took place during World Alzheimer's Month, highlighting the importance of innovative supports that help people to live well with dementia.
Trish Collins, who attends Social Farming for the Brain, said she really enjoys going to Doon Social Farm.
“Being outdoors, getting involved in the activities and spending time with people who understand what you're going through makes a real difference. A dementia diagnosis can be isolating, so having somewhere you feel comfortable and welcome is so important.
“I always leave Doon Social Farm in great form,” said Ms Collins.
Minister of State O'Donnell said he was delighted to officially launch this innovative initiative, which “represents an important addition to the supports available for people living with young-onset and early-stage dementia in Limerick and the surrounding areas”.
"Social Farming for the Brain is an excellent example of what can be achieved through partnership and collaboration. I wish to commend both Ballyhoura Rural Services and The Alzheimer Society of Ireland (ASI) for this partnership that is supporting people with dementia and their families to remain living well in their own communities for as long as possible.
“Working with the ASI, the HSE and local communities and organisations, Government is committed to continue to develop supports that help people remain active and connected to their communities and live well following a diagnosis.
"Initiatives like this show the positive impact that community-based services can have for people living with dementia and their families,” said Mr O’Donnell.


Siobhán O'Connor, ASI's Head of Operations and Community Engagement, said their services and supports continue to evolve, shaped by the needs and preferences of those who use them.
"Our involvement in Social Farming for the Brain reflects our commitment to supporting initiatives that respond to what people living with dementia tell us is important following a diagnosis, including the need to stay connected, active and involved in their communities.
"We're delighted to work alongside Ballyhoura Rural Services, the Government and the HSE to support this innovative initiative in Limerick,” said Ms O’Connor.
Siobhan Johnston, National Coordinator of The ASI's Dementia Adviser Service, said: "One of the questions we often hear following a dementia diagnosis is, 'What can I do now?' People want to continue doing the things that matter to them.
"Social Farming for the Brain is a great example of the kind of practical support people are looking for. Spending time outdoors, taking part in meaningful activities and staying connected to others can support wellbeing and brain health, helping people to continue living well with dementia."
