Granite acquires Limerick-based data science agency Coalface

COALFACE, a data science and digital company based in Raheen has been acquired by Granite, a digital agency with bases in Dublin, Galway, Cork and New York.

The tie-up will see Granite’s workforce grow to more than 145 digital specialists.

Its revenues are expected to exceed €18m next year.

A seven figure agreement, the deal is comprised of both cash and equity.

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Adrian Feane, the chief executive of Coalface joins the Granite team as part of the acquisition.

Coalface manages more than €220m in annual online revenues across 68 countries.

Coalface worked alongside 20 blue-chip clients including Aer Lingus, An Post, Allianz Care, Laya Healthcare and Continental.

Granite digital chief executive Conor Buckley said: “The acquisition of Coalface aligns with our vision of cementing Granite as a leader in the digital transformation space. Coalface’s advanced AI capabilities and innovative approach to data science boosts our service offerings, allowing us to deliver increased value to our clients. This partnership provides marketers with enhanced visibility into their marketing performance and a broader suite of tools to meet their business goals.”

Mr Feane added: “Joining Granite is a very exciting step for the team and clients at Coalface. Having already worked closely together with Granite on multiple projects, we could clearly see the benefits of a full integration of our operations to deliver more complete solutions for our highly valued clients. This new venture creates further opportunities for us to shape a more data led approach to how marketers define their digital strategies.”