O’Mara Motors ‘retire’ from Toyota franchise

Alan Owens


Alan Owens

O’MARA Motors have announced that they are to “downsize” their operation.

O’MARA Motors have announced that they are to “downsize” their operation.

The long time Toyota dealers have confirmed that they are to retire from the new car franchise after more than 35 years as franchise holders for Toyota.

O’Mara’s will continue to run a Toyota after sales, parts and repair service and will continue to run a used car sales operation in their Tipperary Road premises.

Eight staff are to lose their jobs as a result of the downsizing. Brian Geary Motors will replace O’Mara’s as the main Toyota dealer in Limerick.

The company said the decision was primarily due to a lack of available finance and the worsening trading condition in the industry.

Noel Daly, managing director of O’Mara’s, said it was a “sad day” for the company and paid tribute to the “magnificent contribution of the staff and their loyalty down through the years”.

“It’s a sad day for O’Mara Motors after spending almost 40 years with Toyota - it is always sad when you have had an affinity to a top selling product, when it comes to making the decision that we have had to make,” he said.

“In the economic climate, I would have to say that the downturn in the car sector, particularly in the past couple of years, (means) we have been thinking about this for the past six months. We think for us right now that decision is made, rather than have future investment - we don’t see any light at the end of the tunnel in the next couple of years in the motor business,” he added.

Toyota Ireland said it “fully understood” the decision of O’Mara’s to wind down its new car sales operation.

David Shannon, managing director of Toyota Ireland said: “We have had discussions at the request of Tony O’Mara on the matter and understand his decision”.

“He has been major figure in the Toyota Ireland dealer network for over thirty years and has made a magnificent contribution to the growth and success of Toyota Ireland in the Limerick region during that time. We wish him well.”