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07 Mar 2026

Limerick's Sarah Lavin to feature in new campaign

Sarah Lavin features in the video series the human behind the athlete on her path to the Olympic Games

Limerick's Sarah Lavin features as PTSB unveils video series documenting ‘The Human Behind the Athlete’

Limerick's Sarah Lavin competes in the semi-final of the women's 100m hurdles during day two of the 2024 European Athletics Championships at the Stadio Olimpico in Rome, Italy | PICTURE: Sportsfile

ATHLETICS star Sarah Lavin from Lisnagry, features in the latest campaign from PTSB, title sponsor of both the Irish Olympic and Irish Paralympic teams. The video content series delves into what it means to support the human behind the athlete.  

The video content series features four of PTSB’s Olympic and Paralympic Athlete Ambassadors which include Sarah Lavin,Fintan McCarthy, Daniel Wiffen and Jordan Lee. The athletes open up and let the viewer see the more human side of their journey towards competing on the world stage this summer in Paris. From incredible family support to overcoming outside adversity, the campaign offers an intimate look at what helps these athletes achieve extraordinary results. 

The series kicks off with Limerick’s 100m hurdle Irish record holder and Tokyo Olympian, Sarah Lavin. For Sarah, each race lasts a matter of seconds. Through her storytelling, she highlights the importance of surrounding yourself with people who know you best and who really care about you, as well as the shared dreams and sacrifices made by those around her, that help to make her journey truly extraordinary. 

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