WATCH: 'Creative minds' at LSAD collaborate on ideas for The Leader

STUDENTS at Limerick School of Art and Design have worked with the Limerick Leader on creative ideas to promote a new free tabloid paper launching in the city this week.

Alan English, group editorial director of Iconic Newspapers - who own the Limerick Leader - and Fergal Deegan, commercial director of the Limerick Leader, attended a workshop recently on campus in LSAD to discuss the launch of new paper The Leader, which goes into the market this Wednesday.

The collaborative session with students on LSAD's Graphics and Print and Contemporary Practice programmes was a brain storming session to discuss ideas for the new paper and to come up with creative ideas for its promotion - some of which will be unveiled this week.

The workshop was recorded by students on LSAD's Photography Film Video programme.

"It was a very enjoyable and useful exercise - the room was full of invigorating, creative minds and it was exciting to see them putting their heads together to imagine how we might get the message about The Leader out there," said Alan English.

"We got some nice ideas from the session and I'd like to thank the students and their LSAD lecturers for their input and their support for The Leader."

The new free newspaper will hit the streets this Wednesday, February 28, and every Wednesday thereafter.

A total of 36,000 copies will be distributed each week around the city and its environs, which includes over 18,000 door to door, confirming that The Leader will have the biggest door to door circulation, not only in Limerick but the whole of Munster.

The Limerick Leader broadsheet editions will be in shops for sale as normal on Thursday morning.