New commercial partnership confirmed ahead of Ryder Cup in Limerick

HEINEKEN Ireland has signed an agreement with Ryder Cup Europe to become the Official Beer, Cider and Stout Supplier to the 2027 Ryder Cup at Adare Manor, with its portfolio available across bars, the spectator village, hospitality areas and premium experience suites.

Brands served during the event will include Heineken, Heineken 0.0%, Birra Moretti, Murphy’s, Beamish and Orchard Thieves.

The agreement further strengthens the Ryder Cup’s association with international brands which have a strong presence across Ireland. Heineken's 170-year-old brewery is located in Cork.

“It is a privilege for HEINEKEN Ireland to partner with the Ryder Cup, an iconic global sporting event coming to Adare Manor in 2027,” said Sharon Walsh, Managing Director of HEINEKEN Ireland. “As a business rooted in Ireland, with a portfolio of some of the country’s most loved beer, cider and stout brands, we are proud to play our part in welcoming spectators from more than 80 countries.

“Heineken has a long-standing connection with world-class sport and premium live experiences, and golf is no exception. For more than 30 years we have supported the Irish Open through Heineken’s role as official beer partner of the event since 2022 and prior to that through Murphy’s Irish Stout title sponsorship from 1994 to 2002.”

Richard Atkinson, Chief Ryder Cup Officer at the European Tour Group, added: “The Ryder Cup has grown to be one of the largest events in global sport, and next year’s competition at Adare Manor in Limerick will be particularly special, as it marks the 100th anniversary of the event.

"We aim to provide our spectators with a premium live sporting experience and by partnering with HEINEKEN Ireland, we can be sure that they will have access to world-class beer, cider and Irish stout products.”

The 2027 Ryder Cup will take place from September 17-19 at Limerick's Adare Manor.