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08 Sept 2025

Heineken returns as title sponsor to rugby's Champions Cup

Heineken returns as title sponsor to rugby's Champions Cup

The Heineken Cup is back

Heineken has today announced it will return as a title sponsor of the European Champions Cup. The new agreement is part of a  new four year deal starting from the 2018/19 season, the tournament will be re-named the ‘Heineken® Champions Cup’.

Heineken®’s relationship with EPCR, dates back to 1995 when the two joined forces to launch this well renowned club competition. 

The Heineken® Champions Cup in 2018/19 will be broadcast free to air in the UK, Ireland and France, alongside a host of official international broadcasters, producing the biggest TV audience in the history of the European Club Rugby competition.

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