Heineken returns as title sponsor to rugby's Champions Cup

Donn O'Sullivan

Reporter:

Donn O'Sullivan

Email:

donn.osullivan@limerickleader.ie

Heineken returns as title sponsor to rugby's Champions Cup

The Heineken Cup is back

Heineken has today announced it will return as a title sponsor of the European Champions Cup. The new agreement is part of a  new four year deal starting from the 2018/19 season, the tournament will be re-named the ‘Heineken® Champions Cup’.

Heineken®’s relationship with EPCR, dates back to 1995 when the two joined forces to launch this well renowned club competition. 

The Heineken® Champions Cup in 2018/19 will be broadcast free to air in the UK, Ireland and France, alongside a host of official international broadcasters, producing the biggest TV audience in the history of the European Club Rugby competition.