The Heineken Cup is back
Heineken has today announced it will return as a title sponsor of the European Champions Cup. The new agreement is part of a new four year deal starting from the 2018/19 season, the tournament will be re-named the ‘Heineken® Champions Cup’.
Heineken®’s relationship with EPCR, dates back to 1995 when the two joined forces to launch this well renowned club competition.
The Heineken® Champions Cup in 2018/19 will be broadcast free to air in the UK, Ireland and France, alongside a host of official international broadcasters, producing the biggest TV audience in the history of the European Club Rugby competition.