Shannon-based company signs major content deal with Aer Lingus

AER Lingus has signed a content deal with the Shannon-based company InflightFlix will provide a major boost to tourism in the Mid-West region.

As part of the deal, hundreds of Irish tourism videos will be available for passengers to watch onboard Aer Lingus flights to North America. 

The new deal will mean that smaller Irish companies can now have their products shown to thousands of passengers at a much more affordable rate then before.

The agreement, announced this Monday, follows an initial partnership from 2018 where InflightFlix produced Wild Atlantic Way and Dublin video guides for the Irish airline. 

Commenting on the deal InflightFlix CEO, Martin O’Regan, said: “This is a unique opportunity for 10 tourism businesses in each county to get in front of North American passengers pre arrival at an affordable price.  Previously inflight advertising was only affordable by the big brands with international advertising budgets, now small Irish companies in every county can promote their experience at a fraction of the cost,” he said. 

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InflightFlix says it will promote 500 reasons to visit Ireland listing 10 reasons to visit each of the 32 counties and 50 things to do, and places to stay and shop in cities across Ireland.

Aound 200 small Irish tourism businesses have previously signed up and the platform provides access to airline inflight entertainment systems, which were previously unattainable on smaller budgets.

Marc Giles, Head of Customer Experience at Aer Lingus commented: "We are passionate about providing a world class inflight entertainment experience for our Aer Lingus customers. The InflightFlix destination video guides provide high quality, informative and relevant destination content to our customers travelling on our transatlantic network."

He added: "We’re delighted to renew our contract with InflightFlix and entertain our transatlantic customers with destination video guides to Ireland, UK, USA and Barbados. The video guides greatly enhance our in-flight entertainment which already includes endless hours of the latest movie releases, TV boxsets, games and music."