WATCH: New campaign to showcase Limerick’s most popular routes gets a running start

Eadaoin Loughman and Mairead Fitzgerald from Limerick Sports Partnership explore Limerick on Foot Picture: True Media

Eadaoin Loughman and Mairead Fitzgerald from Limerick Sports Partnership explore Limerick on Foot Picture: True Media

Reporter:

Ryan O’Rourke

A NEW campaign has been launched by Limerick’s local authority to highlight some of the most popular running and walking routes across the city and county.

The initiative has been launched at a time of year when many people choose to adopt a healthier lifestyle.

The new campaign by Limerick City and County Council will feature videos, a printed and digital guide and a comprehensive ‘Limerick on Foot’ section on Limerick.ie. 

Limerick on Foot - Walk it, Run it, Love it from Limerick.ie on Vimeo.

The Council describes Limerick as an ideal city to explore on foot and encourages visitors and locals alike to amble along the city’s recreational riverside routes or follow in the footsteps of some of Limerick’s legendary athletes on one of the Olympic running trails.

Some of Limerick’s most popular routes are highlighted in the guide, including the award-winning City Centre to UL Riverbank route, which is Limerick Smarter Travel’s flagship route, the Neil Cusack Olympic Trail at Condell Road, The Three Bridges walk, City Centre to Shannon Fields, City Centre Slí na Sláinte and Castletroy Slí na Sláint.

The routes are shown on specially produced maps with all the main landmarks highlighted, so walkers know they are on the right track. In addition to the routes, the various parks around Limerick are included so walkers and runners can include them as part of a fitness regime.

There are looped routes and exercise stations in many of the council-run parks listed in the new guide, such as Mungret Park, the People’s Park, Castletroy Park, Shelbourne Park and O’Brien Park on Clare Street.

For those who are looking for something a little longer and more challenging, the guide has details of 16 trails across County Limerick, from the Knights Walk in Glin to the Knockfierna walking trail, the Great Southern Greenway Limerick to the Ballyhoura Way.

Short videos produced for the Council’s Tourism unit, will be unveiled over the coming weeks featuring walks across County Limerick including Castleconnell, the Clare Glens, the Keale River Walk, Knockfierna, the Knight’s Walk and the Broadford/Ashford Walking Trails.

Laura Ryan, Head of Marketing & Communications in Limerick City and County Council said: “Last year we produced a walking/running guide and couldn’t keep it in stock it was so popular. This year we’ve expanded the campaign to include an updated guide map, new video content and a comprehensive Limerick on Foot section on Limerick.ie.

“We feel it’s timely as people want to get fit for the New Year and possibly train for the Regeneron Great Limerick Run and other events taking place across Limerick. We’re also very supportive of our Limerick leader Jean Tierney on Operation Transformation on TV so the aim is the same, get some exercise outdoors around Limerick and enjoy our beautiful city and county- walk it, run it, love it!”

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