Limerick embraces breastfeeding drive as over 70 groups sign up to campaign

MORE than 70 groups across Limerick have joined a groundbreaking campaign to support breastfeeding mothers.

In just three months since Limerick council launched its We’re Breastfeeding Friendly programme, a total of 73 firms across the city, including hotels, restaurants, shops, museums, sports clubs and churches have signed up.

The drive is aimed at improving the health and wellbeing of breastfeeding mothers, babies and their families by encouraging businesses, organisations and communities to become Breastfeeding Friendly.

The initiative has also been shortlisted for an All Ireland Community and Council award with the winners announced next month.

Mayor James Collins says he is “delighted and proud” so many groups have joined up – but also called on other organisations to join in.

He said: “One of the hallmarks of Limerick’s success has been its inclusiveness - how welcoming it is - and this is another great example. I want to thank the businesses and organisations who have already signed up and I’m hopeful and positive many more will do the same. Signing up is simple, cost-free and can make a great difference.”

Mo Foley-Walsh, the co-ordinator of Healthy Limerick, said the initiative has proven so successful it is now being rolled out to other local authorities.

She said: “It is wonderful how Limerick has taken this campaign into its heart. I’m happy and proud of its success which is achieving its goal of nurturing a culture of connectedness, between agencies, communities and families across the city and county.”

Businesses and groups are still being encouraged to join up. For information packs email healthy.limerick@limerick.ie