‘Huge demand for instant information’ as Limerick.ie clocks up 1m visitors in 2018

Marketing boss Laura Ryan and web co-ordinator Orla O'Connor celebrate success for Limerick.ie Picture Sean Curtin/True Media

Marketing boss Laura Ryan and web co-ordinator Orla O'Connor celebrate success for Limerick.ie Picture Sean Curtin/True Media

THE official digital platform for Limerick has achieved a significant milestone after racking up its millionth visitor this year.

The award-winning Limerick.ie, which was launched in April last year, is Limerick City and County Council’s online resource containing information on living, working, visiting and doing business Limerick.

It also offers seamless online access to a wide range of Council services. The platform supports local businesses and events, with approximately 2,000 events listed each year and over 2,000 amenities listed on the site.

Mayor of Limerick City and County, Cllr James Collins, congratulated the Limerick.ie team on their success.

“This is further evidence of the new Limerick; a city and county digitally connected with a platform that is becoming an exemplar at national level,” he said.

“The Limerick.ie team deserves huge congratulations for this. They created the platform, put resources behind it, have worked it very hard and it’s proving a phenomenal success.

“In the modern era, a resource like Limerick.ie is essential for a city, county or region with a specific identity. There is a huge demand for instant information, whether that’s from a visitor wanting to know what’s on here, a potential FDI investor looking for more information on what Limerick has to offer or the culture of the place or, indeed, someone just wanting to know what time any of the local area offices open at.

“All of this is easily accessed on Limerick.ie and really well presented. In its short lifetime, it has already been named one of the top 25 Tourism websites in the world by Skift.com. It lists thousands of events for free every year and in doing so supports the citizens, businesses and communities of Limerick.”

The council’s head of marketing and communications, Laura Ryan, said the emphasis for the website was for it to cater for everyone.  

“Our goal has been to provide an online space for all aspects of Limerick life,” she explained.

“For example, at the moment, we have got a strong focus on what’s on in Limerick for Christmas, the events, the supports, the initiatives that the local authority has put on to make spending time in Limerick as festive and fun as possible. In the spring then we will have the same type of focus on the St Patrick’s Festival, likewise as we approach Riverfest.

“We have easily accessible information for businesses looking to invest here, all the latest news and activities. It’s a really engaging one-stop platform and our team has worked really hard to make it so. Getting to one million viewers in a year so soon after launching is beyond our expectations,” she added.

The work continues, Ms Ryan added.  

“This week alone we’re launching a great new resource for Newcastle West hosted on Limerick.ie called NewcastleWest.ie – with comprehensive information about the area. We’re always looking for ways to connect with people and let them know the very special place that Limerick is and this is further evidence of that,” she said.

Dr Mihai Bilauca, the council’s head of digital strategy, said “reaching 1 million visitors in one year shows that our strategy worked: create an exceptional digital user experience platform for all users on all devices and especially mobile devices; focus on the delivery on integrated, co-ordinated and always updated content.

“As part of the Limerick Digital Strategy we will continue to grow limerick.ie by integrating even more information about our local communities, new online services in My Limerick and distribute the content over new channels and content distribution networks for example in-vehicle infotainment systems.”

Music promoter and owner of Dolan’s Warehouse, Pub and Restaurant, Mick Dolan, described Limerick.ie as “invaluable” to the business community.

“As a business support we’ve found Limerick.ie to be invaluable in spreading information about what’s on in Dolans or who’s playing Live at the Big Top and the added benefit of our customers being able to find things to do in Limerick and places to stay in Limerick when they travel for our events is a great asset,” he said.