Limerick meets the West End as Adare Manor staff head to UK tourism event

STAFF of Adare Manor were present at a special Irish tourism business event in London.

Tourism Ireland teamed up with Failte Ireland and Tourism NI for a business-to-business event held in the British capital.

Some 44 tourism businesses from across Ireland were present at the event, which was attended by 45 top British meetings and events professionals.

Codenamed ‘Ireland Meets the West End’, the event brought with it a valuable opportunity for the companies from Ireland to showcase and sell their product and to convince the British buyers to confirm their meetings and events in Ireland for 2019 and beyond.

Julie Wakley, Tourism Ireland’s head of Great Britain, said: “Tourism Ireland was delighted that so many top British meetings and events professionals took the time to attend our ‘Ireland Meets the West End’ event and meet our partners from Ireland – demonstrating their commitment and interest in the island of Ireland for 2019 and beyond.”

Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending almost three times more than the average visitor, industry-led statistics show. Corporate meetings and association conferences continue to be the focus of Tourism Ireland’s business tourism promotions in Britain.