‘Bin It!’ Litter campaign kicks off with visit to Limerick city school

Jess Casey

Reporter:

Jess Casey

Students from Coláiste Nano Nagle were among the first students in the country to take part in this year’s workshops

Students from Coláiste Nano Nagle were among the first students in the country to take part in this year’s workshops

THE ANNUAL ‘Bin It!’ campaign has taken to the streets again, in a bid to educate students on the correct way to ‘bin your gum when you’re done’.

The ‘Bin It!’ campaign includes a workshop aimed at first and second year students, as well as an education session  to encourage students to dispose of gum litter, and litter in general, in a responsible manner.

Students from Coláiste Nano Nagle were among the first students in the country to take part in this year’s workshops when the ‘Bin It!’ campaign visited their school on Sexton Street.   

The campaign also forms an important part of the Gum Litter Taskforce (GLT), an education campaign seeking to encourage students to bin their chewing gum correctly. Started in 2006, the Gum Litter Taskforce includes members of the chewing gum industry, represented by Mars/Wrigley Ireland, the Department of Communications, Climate Action and Environment, Food Drink Ireland, local authority representatives and civic society. 

This is the twelfth year the campaign has toured across the country, with 463 schools visited. More than 51,100 students have taken part since the campaign first began in 2006.

Chairman of the GLT, Paul Kelly said: “The latest report of the National Litter Monitoring Pollution System has shown that the percentage of chewing gum as a proportion of litter has dropped to 8% in 2017 from 15% in 2016.”

“Such a drop makes us all the more confident that our awareness raising of issues surrounding gum litter is really resonating with the public.”

“Enthusiastic and active participation amongst our young people in initiatives such as Bin It! is a key driving force behind these positive results and I am delighted to see the campaign take to the road once again this year.”

The ‘Bin It!’ workshop tour is supported www.biniteducation.com, which includes games and quizzes for students, lesson plans, teachers’ notes, posters and activity cards to help integrate the theme of responsible litter disposal into the curriculum.

The GLT education campaign also includes outdoor poster, TV and online advertising.

More information can also be found on www.gumlittertaskforce.ie