Shannon Airport shortlisted for two awards

SHANNON Airport has been shortlisted for two awards in this year’s Digital Media Awards, one for the ‘best app’ and another for the ‘best collaborative campaign’. 

The airport recently launched their own app a month ago and it’s the first of its kind to feature smartwatch integration and augmented reality bag size checks. 

The idea of the app is that it will improve passenger’s experiences from booking their flight and parking their car, right through to checking in and departing. 

Shannon Airport was also nominated in the ‘Best Collaborative Campaign’ category alongside its media agency partner, Havas Media for Shannon Airport’s Dream Partnership for a Dream Holiday campaign. 

The campaign worked to drive route awareness to top summer city and sun destinations from Shannon while championing its hassle-free airport experience through a targeted multimedia campaign encompassing print, radio, out-of-home, cinema and social media. 

The campaign also included a hugely successful partnership with 2FM on the Dream Ticket Giveaway, which saw the airport give away flights to all 33 of Shannon’s summer destinations during a week-long partnership with the national broadcaster, which also included a live broadcast from Shannon Airport. 

Commenting on the nominations, Trevor Curran, marketing manager at The Shannon Airport Group said: “We are honoured to be shortlisted in two categories this year in the renowned Digital Media Awards. We have had very positive feedback from customers on our recently launched Shannon Airport app and it is fantastic to have it acknowledged by our industry peers with the nomination for ‘Best App’.

“We are very fortunate to work with Havas Media, and together, we created the Dream Holiday campaign to bring our summer schedule to life within our target audience. We are very proud of this campaign which really is a testament to the power of creative collaboration. 

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“We are amongst some incredible other brands in this year’s nominations list and wish all finalists the very best of luck at the upcoming awards in September.”

Hannah Kelleher, Account Director at Havas Media added: “We are thrilled to be nominated for this award. We recognised the need for a strong partnership to promote Shannon Airport's Summer schedule, and 2FM proved to be the perfect fit. 

“Working with The Shannon Airport Group is always a pleasure, they are incredibly collaborative and eager to explore new ideas. Given the success of this partnership, we are excited to continue building on our collaborative projects in the future.”

The winners will be announced at a gala dinner on September 6 at the Clayton Hotel, Burlington Road, Dublin.