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06 Dec 2025

Promotion push underway ahead of 2027 Ryder Cup in Adare Manor

Tourism Ireland and Limerick City and County Council attended the 2024 KLM Open golf tournament

Promotion push underway ahead of 2027 Ryder Cup in Adare Manor

Elaine O’Connor, Limerick City and County Council, at the 2024 KLM Open golf tournament in the Netherlands

A PROMOTION push ahead of the 2027 Ryder Cup in Adare Manor saw Tourism Ireland together with Limerick City and County Council attend the 2024 KLM Open golf tournament at The International golf club near Amsterdam last weekend.

One of the oldest international open golf tournaments in Europe, the KLM Open attracts thousands of spectators each year providing a fantastic platform to showcase Limerick's superb golf offering and inspire Dutch golfers to come and experience some of Ireland's top courses for themselves. 

Tourism Ireland took the opportunity to highlight that Adare Manor will host the Ryder Cup in 2027 and remind Dutch golfers that the Irish Open will take place at Royal County Down this autumn and The Open returns to Royal Portrush in 2025. 

Karen van der Horst, Tourism Ireland’s manager for Northern Europe, said: “Our presence at this year’s KLM Open is just one element of Tourism Ireland’s busy programme of promotions to encourage golfers in the Netherlands and other key golf markets to consider a holiday in Ireland. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that Ireland offers Dutch golfers the complete package – with some of the very best golf in the world, stunning scenery and the warmest of welcomes.”

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