Caroline McBrearty of Vito Vintage: It's more interesting to wear clothes that have a story to tell!
What time do you get up?
I get up at seven on a week day to bring the kids to school but on Market days I am up at six to prepare for the day.
What is your normal breakfast?
A good strong coffee or maybe two!
Do you go for a walk or to the gym before/after the office?
After the school run I make a bee-line for the gym or do a spin class.
You arrive at the office at what time?
On a typical day it’s my next stop after the gym. My office and warehouse is the key base of the business and when not away travelling and sourcing vintage treasures or at my Vito Vintage store in the Limerick Milk Market, it’s here I can be found.
What are your first duties?
After checking and responding to emails, all my duties are around the clothing themselves. I curate vintage clothes, bags and accessories that are sustainable and that also follow current trends. I source vintage items from the 1940s all the way up to the 1980s. These pieces include a wide variety of dresses, bags, coats and evening wear. It’s most important to me that the clothes are unique and of the highest quality. It is good to know in today’s world of fast fashion that no-one else shall be wearing the same piece
How many cups of coffee/tea would you drink a day?
As many as is required
What is normal lunch - do you have a favourite place?
As I am based at Limerick Milk Market I am so spoiled for choice. The variety of fresh organic foods is second to none. I can try something new every day.
Do you have you have many meetings during the day?
It varies from day to day. I have specific meetings with designers and stylists looking for vintage clothing, accessories and costumes for a wide range of projects and shows including film and stage. I also provide personal styling in the shop for those that are looking for that extra one to one service.
What time do you finish up at?
When all my vintage sparkly sequin tops, faux fur coats, pleated and A line skirts, 70s rain macs are steamed and pressed and ready for the shop, then it’s finally time to go home!
Do you watch much TV?
No I don’t watch television
Do you read the newspapers?
I like to read the newspapers both online and in print.
What do you do to relax?
I like to spend my time with my family and friends. I love going to art exhibitions, going to Open House in Limerick when it’s on, watching art house movies and going to a good live gig. Otherwise I spend my time painting portraits mainly in oils.
Are you able to leave the office behind?
I am always thinking of how I can improve the Vito Vintage brand. My next step in growing the business would be to set up a Vito Vintage online shop. This would run in conjunction with my new permanent unit in the market which is open from Thursday to Sunday every week.
What is a perfect work day?
One of my great passions is curating unique and well crafted vintage clothing, handpicking every piece with a strong sustainable vision and a good price point. I like to mix bombshell vintage pieces with emerging and current trends. From my time as a fashion student in LSAD I have learned to recognise an artfully crafted vintage garment when I find it. I also love upcycling pieces for Vito Vintage.
Do you ever ‘lose the cool’ and if so what would make you annoyed?
It takes a lot for me to lose the cool. It annoys me when I see the effects that fast fashion is having on our carbon footprint. I believe that with a few simple sustainable fashion changes we could make some substantial change. If we invest in sustainable brands, shop second hand, filter out microfibres and shop locally we can make a huge difference. We need to practice more slow fashion and anyway it’s much more interesting to wear clothes that tell a story!
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