EXPLAINED: What you get for €79 Ryanair Prime as passenger benefits announced?

Ryanair has announced a new 'Prime' subscription for frequent flyers, featuring a range of benefits, including dibs on flight deals as well as free specific seating. 

Members who fly 12 times per year could save up to five times the value of the annual €79 “Prime” payment. Member benefits include free reserved seats, free travel insurance and access to 12 annual (1 each month) member-exclusive seat sales.

Ryanair “Prime” is limited to 250,000 members on a first come/first served basis, the airline said.

Ryanair’s CMO, Dara Brady, said: “Ryanair has been delivering the lowest fares (and the best services) in Europe for the last four decades, and we’re now extending our price leadership with the launch of our exciting new subscriber discount scheme – Ryanair “Prime”.

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"Ryanair “Prime” is a new subscriber discount scheme for frequent flyers that want to fly regularly but don’t want to break the bank to do so. Costing a modest €79 for a full 12-month subscription, Ryanair “Prime” members will benefit from access to 12 exclusive annual seat sales (1 each month), free reserved seats, and free travel insurance every time they fly with Europe’s No.1 airline. This will deliver great savings of €420 for members who fly 12 times per year, but even “Prime” members who only fly 3 times per year will still save €105 – more than the €79 cost of becoming a “Prime” member.

You can sign up now on the Ryanair website.