Limerick 'tees up' to aim for the United States

A NEW MINI-series to show off Ireland’s most scenic golf courses is coming to Limerick and will be broadcast in the United States. 

Tourism Ireland is teaming up with the NBC Golf Channel to promote Irish golf courses to American viewers as part of a new six-episode series. The Golf Course at Adare Manor is set to feature.

Golf Channel host Alexandra O'Laughlin and a film crew have already visited and gathered some content for the show, which will air around coverage of the PGA Championship, US Open, The Open and the Ryder Cup.

Limerick has welcomed global golf events such as the JP McManus Pro-Am in 2022, and Adare will again host the Ryder Cup in 2027. Tourism Ireland’s job is to promote our golfing amenities and more to encourage visitors.

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Alison Metcalfe, Tourism Ireland’s Head of North America, said: “The NBC mini-series will remind viewers that Limerick, and Ireland, offer American golfers the complete package, with some of the very best golf in the world, stunning scenery and the warmest of welcomes.

“Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world class golf and our unique brand of hospitality plays a key role in attracting US golfers.”

In 2019, Ireland welcomed 11.3 million overseas visitors to it’s shores and delivered revenue of over €5.9 billion.