Roadshow aims to help stamp out Limerick city gum litter

A SPECIAL summer roadshow in the city centre was held with the aim of cutting out gum litter.
The Gum Litter Taskforce (GLT) brought its summer roadshow to the city streets last week.
Held in conjunction with Limerick City and County Council, the initiative is aimed at raising awareness around the proper ways to get rid of your chewing gum when you’re done with it.
Now in its 17th year, the campaign is a collaboration between Food Drink Ireland, the Department of Environment, Climate and Communications, the chewing gum industry, and local authorities.
One in seven people continue to drop their gum on the ground, according to new findings from GLT.
This accounts for 19% of men and 9% of women.
Council’s environmental awareness officer Helen Kenneally said: “Although the overall gum litter trend is on a downward trajectory since monitoring began in 2004, we cannot be complacent and every effort should be made by people to bin their gum and keep Limerick a clean and inviting place to live, work and visit.”

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GLT project manager, Avril Donlon of Food Drink Ireland added: “We are thrilled that one in four people state the GLT campaign as the reason for deterring them from littering gum.”
Katrine Grytter, corporate affairs director, Mars Wrigley Northern Europe and Ireland said: “We are very proud of the continued success of the GLT campaign. The campaign helps to teach younger generations about the negative impacts of gum and other litter and promotes an eco-conscious mindset.”