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03 Dec 2025
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03 Dec 2025
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Brent Pope, founder of Elephant in the Room at the launch of the initiative at Milford Care Centre| Picture: Keith Wiseman
MILFORD CARE Centre has been named the official beneficiary of the Elephant in the Room initiative, highlighting the importance of mental health in the workplace and wider community.
The launch took place on Thursday, November 27, at Milford Care Centre, and was attended by staff from both the Centre and Wyeth Nutritionals, along with Brent Pope, founder of Elephant in the Room.
Wyeth Nutritionals commissioned and generously donated the Elephant in the Room sculpture, also raising funds to support Milford Care Centre’s mental health services.
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Speaking at the event, Mary O’Brien, CEO of Milford Care Centre, said: “We are deeply appreciative of Wyeth Nutritionals for choosing Milford Care Centre as the beneficiary of this initiative and for their generosity in commissioning and donating the Elephant in the Room sculpture. Mental health is a priority for us, and this recognition reinforces our commitment to fostering a supportive environment for our staff”
Brent Pope, a long-standing advocate for mental health commented: “I founded the Elephant in the Room movement, really to get the conversation started around what you are struggling with, and to make these conversations more normal. Everything positive in mental health always starts one way, with a conversation, and I am delighted that organisations such as Milford Care Centre are supporting my initiative.”
Milford Care Centre has a strong track record in workplace wellbeing, being the first healthcare facility to achieve IBEC’s KeepWell accreditation in 2022, reaccredited in 2024, and recently awarded Best in Class – Mental Health at the KeepWell Awards.
The launch event emphasised a shared commitment to prioritising mental health and supporting those who need it most, reinforcing Milford Care Centre’s role as a leader in creating a caring and supportive environment.
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