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01 Nov 2025

New role for Limerick man with leading financial planning services firm

SYS Financial has announced Keith Dundon as their new head of financial services

New role for Limerick man with one of Irelands leading  financial planning services firms

Patrickswell's Keith Dundon

ONE of Ireland’s premier financial planning services firms, SYS Financial, has announced the appointment of Limerick man Keith Dundon as their new head of financial services.

With a robust track record in providing tailored financial solutions, Keith’s leadership will play a critical role in SYS Financial’s commitment to client-focused growth.

Patrickswell's Keith has built his career at SYS Financial, gaining hands-on experience across the company’s three main service lines: corporate financial services, private client wealth management, and personal financial planning. His extensive qualifications – including QFA, RPA, and PTP – demonstrate his commitment to continuous professional development and technical expertise. In his new role, Keith will lead SYS Financial’s advisory services, oversee sales strategy, manage revenue growth, and foster client relationships to ensure the highest standards of client care and solution delivery.

Tony Delaney, CEO of SYS Financial, said; “We are thrilled to appoint Keith as our Head of Financial Services. His deep understanding of our business and commitment to exceptional client service make him the ideal leader to drive our financial services division forward. Keith’s insights and dedication to quality will greatly enhance our capabilities and support our growth in the years to come.”

SYS Financial, established in 2015, offers tailored financial solutions to over 8,000 clients, managing €500 million in assets. With 60 staff across seven offices nationwide, SYS Financial specialises in bespoke services for employers, private clients, and families.

READ MORE: Key acquisition as Limerick based auctioneering firm expands its reach into the west

From employee benefits and pension compliance to wealth management and retirement planning, SYS Financial provides transparent, cost-effective solutions using market-leading technology. Fully regulated by the Central Bank of Ireland, their experienced team delivers unbiased, compassionate financial services designed to ensure long-term security and prosperity for businesses and individuals alike.

In March 2024, SYS Group launched SYS Mortgages, a new mortgages division with ambitious plans to become a major force in the mortgage broker sector.

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