'Protein Bor' features in a New York Times article as an 'Irish hunk'

James Doyle, also known as 'Protein Bor' has made it all the way to the Big Apple, well sort of...

The Westmeath TikTok star feature in a New York Times article ahead of St Patrick's Day. 

The TikTok star rose to social media fame over the pandemic mostly for his strong Westmeath accent but also his gym advice and fitness content.

The article title 'A Thirst for the Irish' was written by reporter Sadiba Hasan rang down the top 'Irish hunks' who 'have infused popular culture with big Irish energy.'

With reference to Doyle, Hasan said: "Doyle has gained some 1.3 million followers by posting lighthearted videos showing snippets of his day-to-day life in Leitrim, about two and a half hours from Dublin. Mr Doyle, whose ginger hair is styled in a mullet, said he has “a large American audience.” He thinks part of that has to do with his “country accent.”

Speaking to The New York Times, Doyle said: "I think the major appeal to Americans of Irish lads is that we have kind of a sense of mystery, mostly because they can’t understand our accent."

Doyle reacted to the piece and was very ecstatic about the piece, explaining to his followers: "Lads I am in the New York Times, not the Ballinasloe times now The New York Times."

@jamesdoylefitness What a day for the parish Credit to Eric Roberts for finding this article @Eric Roberts #irish #newyorktimes #stpaddysday ♬ original sound - Protein Bor Papi

The creator went on to say: "I would like to say I am among a crop of Irish hunks. What a day for the parish. Shout-out to the lads. What a day."

A number of people have commented under the reaction piece. 

One user said: "Diversity policy requires one ginger be included in the article."

Another user said: "James how do you feel about being the first lad from Leitrim with a credit union art contest in the NEW YORK TIMES!!!!!"

Another user said: "Delighted for you. Jimmy Fallon next."

Among Doyle in the piece include Cillian Murphy, Barry Keoghan, Andrew Scott and Paul Mescal.