New sightseeing pass launched to encourage visitors to discover Limerick

LIMERICK's first official sightseeing pass has been launched, just in time for the summer season.

Fáilte Ireland and Limerick City & County Council, in partnership with tourism partners and Open Pass UK, has launched the Discover Limerick Pass, the first destination sightseeing pass of its kind on the Wild Atlantic Way. 

The Discover Limerick Pass offers access to the top attractions across the city and county for a total price lower than paying for each attraction individually.  
 
Sightseeing passes are popular all over the world, particularly in key tourism destinations like Dublin, London and New York and now Limerick is leading the way as the first destination in the Wild Atlantic Way to offer this product to visitors. Studies have shown that visitors find sightseeing passes to be a very convenient way of exploring an area they integrate all the main attractions in one handy product.  

The Discover Limerick Pass is convenient and easy-to-use and is available to download onto smartphones. All that visitors have to do is purchase a 1, 2 or 3-day pass at discoverlimerickpass.com, download on their phones and start exploring.  Child passes are also available.  

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Some of sites and attractions which are included on the Discover Limerick Pass are King John’s Castle, St. Mary’s Cathedral, The Hunt Museum and Foynes Flying Boat & Maritime Museum.

​At the launch, which took place at King John's Castle, Mayor of the City and County of Limerick, Councillor Francis Foley said the pass is an important milestone for tourism for Limerick. "This new tourism product will direct people to the very best of our city and county’s tourism offering while saving them money and time. As well as enhancing the visitor experience, this initiative is part of a wider strategy to increase the economic benefit of tourism to Limerick. 

"Our collective pride in Limerick city and county shines through the many attractions, its charm is truly harnessed through  partnering with all stakeholders to bring new initiatives such as the Discover Limerick Pass to fruition.” 
 
Head of Wild Atlantic Way at Fáilte Ireland Miriam Kennedy, commented: “We know that today’s tourists are looking for more unique and compelling ways to immerse themselves in the local culture, heritage and history of a destination. The new Discover Limerick Pass enhances Limerick’s tourism offering and will help visitors easily discover some of the unique attractions and hidden visitor experiences across the city and county, while also showcasing the strength of Limerick as a tourism destination as a whole."

 
Ms Kennedy added: "The Discover Limerick Pass was a key output from the ‘Wild Atlantic Way Gateway City Strategy’ which has been two years in development between Fáilte Ireland and Limerick City and County Council in collaboration with industry partners across the county. We’re confident that the pass, along with the other initiatives to come from the Wild Atlantic Way Gateway City Strategy, will not only encourage more visitors to come to Limerick, but to also stay longer and spend more. “