WATCH: Interactive hoarding installation launched on Limerick city street

A UNIQUE and interactive hoarding installation has been launched on Michael Street in Limerick city. 

A new way of telling stories “in a city that’s full of stories” has been unveiled with a compelling collaboration between students at the world renowned TUS Limerick School of Art and Design and Limerick Twenty Thirty on hoardings at Opera Square.

Some 125m of hoarding around the site were set aside as a blank canvas for Graphic Design Communication and Animation Motion Design students from the school to imagine through illustrations what the future impact of the transformational project will have on the city.  

The fruits of the students’ creative labour have now been revealed with a range of interactive displays that come alive through use of the free Artivive augmented reality mobile phone app that is downloadable from Google Play or iOS App Store. 

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Tamlyn Young, Lecturer in Graphic Design Communication & Animation Motion Design at TUS Limerick School of Art and Design said, "This is the first time that this type of interactive, animation has been done on a space like this in Limerick but the possibilities that we now see from this are such that I don’t suspect it will be the last.

"Limerick is traditionally a city that's full of stories but now we have the opportunity to tell those stories in a new way, through this integration of illustration and animation, telling stories about the place in the place."

Participating TUS Limerick School of Art and Design student  Bukola Afolabi said, "This was such a brilliant experience for us.

"We were given the task to represent the new space that will emerge here and what it’s about. My teammates and I wanted to represent the sense of community that will be here, the togetherness that will happen through work and play here.

"What we’ve come up with is a small snapshot of what life at Opera Square can and will be and we really enjoyed it. It makes you excited about the future for Limerick, for that sense of community that Opera Square will represent."