Video: Christmas windows unveiled in Limerick’s Brown Thomas

Anne Sheridan


Anne Sheridan

MOST Christmas presents may now be bought with an iPad online, but this Wednesday little noses were still being pressed against the glass as Brown Thomas in Limerick unveiled their Christmas windows.

For weeks, the window displays had been sealed off, with the enticing banner: “We’ll keep you guessing while we are dressing.”

But now the real wish-list to Santa can be compiled.

Liam Dwan, general manager of Brown Thomas in Limerick, said “Christmas is a magical time focused on celebrating nostalgia, childhood memories, family and friends. This year our Christmas windows evoke the magic of all these well-known fairy tales which we hope will excite all our Christmas shoppers.”

Their Christmas department has opened and is already proving popular with customers, especially those picking up gourmet food items.

“Every year will look forward to the team’s take [on the window] and this year is one of the most fun years. The city lights will also be up at the end of the month, and it builds up the whole momentum of Christmas. There’s a real feel good feeling.

He said he hopes the displays will encourage more people to shop in the city.

“We expect it’ll be a busy Christmas here. There is never a quiet Christmas. We are all geared up for it and have an extra team taken on for the duration of the Christmas period. We’re really looking forward to it.”

This year the Christmas windows will depict the magical stories of classic tales such as The Nutcracker, Swan Lake, Cinderella and Sleeping Beauty. “The dramatic windows of Limerick’s iconic luxury store reveal beautiful scenes that will no doubt enchant and delight Limerick shoppers this festive season,” stated the group.

John Redmond, creative director of Brown Thomas, along with his team, designed the Christmas windows - and revealed that the themes, which are certain to capture the eye, have been in planning since last January.

“Each year the anticipation to unveil the Christmas windows heightens and draws a great crowd to the city. This year we have brought the windows to life with special elements and glistening lights framing the entrance,” said Mr Redmond, who was examining the display before its launch.