VIDEO: Limerick’s new Culture Factory to host Fuerzabruta

Alan Owens


Alan Owens

MOVING swiftly to try and maintain the energy created by a sell-out run of Riverdance, Limerick City of Culture this Monday unveiled its “first big international show” - the Irish premiere of Fuerzabruta.

The immersive, acrobatic show will be the first event to take place in the newly named Culture Factory, a massive warehouse formerly home to Dell in Castletroy, which has been leased by City of Culture for the next year.

Currently playing a three month, sold-out run in London’s Roundhouse, Fuerzabruta has earned an international reputation as an “outstanding rave of a show” since it was first performed in Buenos Aires in 2005.

Securing the show, which will run from March 13-22 as the next of the key flagship events in the programme, represents a major coup for City of Culture, as is securing the 350,000 square foot industrial unit, which was home to Dell before it moved its operation to Raheen nearly 11 years ago.

The theatrical extravaganza, which company manager Mariana Mele said would swirl “overhead, along, on your back - everywhere”, will take over a section of the building known as the High Bay, which features 15m high ceilings and 70,000 square feet of space in which to perform.

Interim CEO Mike Fitzpatrick said it would be “a phenomenal event”.

“It is a fantastic show, I am really excited about it,” he said. “It is great that it is coming to Limerick first as part of City of Culture and it is so exciting to have that buzz here.

“What a great way to start the Culture Factory, which is this wonderful asset we have for the year,” he added.

Ms Mele explained that Fuerzabruta, an Argentinian-founded “multi-sensory spectacular” - a standing show containing scenes of mild nudity and violence with strobe lighting and loud music - was “a different kind of theatre”.

“I think that instead of expecting, people have to come and celebrate with us,” she said. “We don’t want to be intellectuals, we want to mix primitive theatre with new technologies so they are part of the show.

“Each show is going to change depending on the audience we have, so they just need to come to celebrate and to live the experience.”

There will be 13 performances, with an expected audience of 1,000 people per show, so it is an ambitious target to hit in terms of ticket sales.

Mr Fitzpatrick, who has been joined by Paul Foley and Sheila Deegan of Limerick City Council in the management of the project, said that he expected it to “be a great seller across the country”.

“There will be quite a lot of people who will come specially to engage with it.”

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