New video ‘48 Hours in Limerick’ is unveiled

Alan Owens


Alan Owens

A NEW promotional video for Limerick telling the story of the region through the eyes of two visitors has been launched online.

The video - 48 Hours in Limerick - follows the visit of Michelle Dinn from Newfoundland, Canada and Seamus Hennessy, Cork to Limerick and aims to promote the city and county online as a “key promotional asset for Limerick tourism”, according to Limerick Marketing Company, who commissioned it.

The video, made by Limerick based company Piquant Media, was screened in Limerick this Wednesday and is an “important asset for marketing the city across social and digital media”, according to Eoghan Prendergast of the Marketing Company.

“If you search online for of the top tourist destinations in the world, more and more you will find sharp and engaging video content that gives the viewer a snapshot of what you can enjoy in that location,” he said.

“People do a lot of online research before deciding where to go and you must have this type of sharp, snappy content if you are going to compete.

“We have enjoyed significant growth in tourist numbers here over recent years and only yesterday were heard of continuing growth across Irish tourism, with a 12.2% increase in the number of trips made to this country between June and August.

“We want to be well placed to take advantage of this increasing demand for holidays in Ireland and this video will help us make this happen,” he added.

The video, clocking in at a snappy two minutes and thirty seconds, focuses on a snapshot of the array of tourism amenities available across Limerick, condenses the 48 hour visit to Limerick of Michelle and Conor - their first time here.

The video will be promoted initially across Facebook and Twitter platforms and will be used thereafter as a promotional tool across digital media campaigns.