Surprise Bag addition to Limerick store
SUPERVALU Castletroy in Limerick has partnered with food waste company Too Good to Go in a bid to tackle food waste.
Customers can purchase a Surprise Bag of surplus food at €4.99 or €5.99 and includes a range of products at a third of the price.
Initially, the partnership will see 33 SuperValu stores take part nationwide.
The Surprise Bag will include fresh products approaching their use-by date and can include a selection of chilled meats, dairy, fruit and vegetables, salads, sandwiches, ready meals and bakery items.
They can be ordered for collection through the Too Good To Go app.
“Food waste is something we are continuously trying to minimise and bring awareness to through SuperValu’s local action, global impact campaign,” said Ian Allen, managing director of SuperValu.
“This partnership will help reduce food waste from our network while also ensuring quality products can still reach our shoppers who can obtain products at great value.”
SuperValu serves over 2.7 million customers every week and has 220 stores nationwide.
Managing director of Too Good To Go, Sophie Trueman, said: “We are eagerly anticipating the growth of the partnership.
“It is about people accessing quality food in an affordable way.”