Eir Sport secure rights for Guinness Pro14

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Eir Sport secure rights for Guinness Pro14

Conor Murray, Munster Rugby at the Eir Sport Launch

Eir sport and the Guinness PRO14 have today agreed a  partnership to broadcast every game for the next three years from the 2018/19 season. 

The partnership means that for the first time in the Republic of Ireland, rugby supporters can watch all 152 games a season of the most exciting club rugby championship in the world. This will include every Munster and Leinster game live, with the derby games between the two provinces to be broadcast exclusively live in the Republic of Ireland on the eir sport channels. 

eir sport has also entered into a sub-licencing agreement with TG4, allowing the Irish language broadcaster access to a select number of games.  

Martin Anayi, CEO, PRO14 Rugby, said: "The arrival of eir sport alongside Premier Sports in the UK will be a game-changer for the Guinness PRO14. It is another bold step in raising our Championship to new levels and unlocking its vast potential.

"eir sport will take the broadcast experience of the Guinness PRO14 to levels that our fans have never seen before. We share their commitment to innovation and we know eir sport will look at our games in a brand-new light with sharp analysis backed up by savvy insights from the characters who know what it’s like to compete in our Championship.

"The bidding for broadcast rights in the Irish market showed us just how much interest there is in the Guinness PRO14 since our expansion into South Africa. eir sport’s bid was impossible to turn down due to the unprecedented support they will provide across every area of the Guinness PRO14 – on and off the pitch.

"They will champion the tournament at every turn and help spread the gospel of the Guinness PRO14 which continues to go from strength to strength with each passing season. We’re thrilled to welcome eir sport into the fold because we know they will be a partner in the truest sense of the word." 

Susan Brady, Managing Director of Consumer and Small Business commented: "This is another huge statement by eir sport and shows our long-term commitment to offer Irish sports fans the very best in terms of choice and quality.  

"Sports content is a central pillar of our strategy to become Ireland’s best mobile and broadband provider. We are delighted to be able to add the Guinness PRO14 to our roster and look forward to working closely with the competition organisers to provide innovative, informative and interesting coverage.

"eir sport is the new home of rugby in Ireland with our PRO14 coverage at the heart of this along with our European Rugby Champions Cup action through BT Sport. In addition, we maintain our ongoing commitment to schools rugby in Ireland alongside women’s rugby, having broadcast every game from last summer’s Women’s Rugby World Cup. 

"As we build towards our coverage of the Rugby World Cup in Japan next year, rugby fans can rest assured that eir sport will continue to deliver the very best content and the ultimate viewing experience."

Dermot Rigley, Commercial and Marketing Director, PRO14 Rugby added: "The vision eir sport has for the Guinness PRO14 is going to smash all previous expectations for our teams and their supporters. The production standards will be like nothing ever seen before in the Guinness PRO14 with up to 10 High Definition cameras capturing the action at every game. With pitchside presentations and on-field interviews, it’s all part of eir sport’s and our goal of bringing fans closer to the game."