Game Over, Ball Burst: Marketing 1 Rugby 0

Donn O'Sullivan


Donn O'Sullivan


Game Over, Ball Burst: Marketing 1 Rugby 0

Two teams, in the same jersey (ish) playing rugby

One can only imagine the conversation some months ago when it was decided that Ireland needed another new rugby jersey.

Person A - Okay, so we ‘have’ to have green as the home kit

Person B - Agreed

Person A - What about the alternative kit? What colour should that be?

Person B - How about Green?

Person A - No, we can't have green for both jerseys, it has to be different.

Person B - How about greeny-grey-green?

Person A - Perfect.

That can only be the way it went, as whomever ever decided to go ahead with that design obviously never thought for one single second about who Ireland might be actually playing in that kit.

The first outing of the new look ‘greeny-grey-green’ Ireland alternative jersey was against a side who have one of the most famous shades of grey in World sport.

How did someone in the IRFU not think of this. Worse still, how did the referee allow the two teams to wear such similar kits at the Aviva Stadium last weekend.

The fans in the crowd and more so on TV could not decipher clearly who was whom at any one time.

The match official, Ben O'Keeffe, even struggled during the game to figure out what colour Ireland were wearing, changing from ‘roll away grey, to roll away black, to roll away Ireland’

The simple reality of course, if we even needed reminding, is that this jersey was designed with the end user in mind.

It scored well in focus groups and looks well with black and blues jeans. It is part of ‘brand’ Ireland and much like the rest of the sporting apparel sold in their millions around the world, there is no real on pitch aspect to them whatsoever. So the biggest result this week was that Marketing won over functionality, tradition and down right usability.

Modern sport ladies and gentlemen, enjoy.

Part 2

The World Cup won't be the same

Time to start googling. As many have stated over the week, the World Cup won't be the same without - insert name here.
So far Holland, Ireland and Italy are the most ‘high profile’ sides that will not be in Russia this summer.
So, we have some time to start googling who is going to be grabbing our attention in the coming months, while also preparing to know something about the team we will draw from the office pool.
At the time of going to press, the following have secured their spot.
Russia (hosts), Argentina, Australia, Belgium, Brazil, Colombia, Costa Rica, Croatia, Denmark, Egypt, England, France, Germany, Honduras, Iceland, Iran, Japan, Mexico, Morocco, Nigeria, Panama, Poland, Portugal, Saudi Arabia, Senegal, Serbia, South Korea, Spain, Sweden, Switzerland, Tunisia, Uruguay.
The spot is to be decided as Peru take on New Zealand.
As you can see, there are still enough teams in there for us to bluff our way through to the knock out stage. Phew!!!