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05 Sept 2025

REVEALED: The highest-earning Irish athletes on Instagram

REVEALED: The highest-earning Irish athletes on Instagram

PIC: Sportsfile

A new study has revealed that Conor McGregor is the highest-earning Irish sportsperson on Instagram, raking in a whopping €111,495 per sponsored post.

The study analysed the most followed active sportspersons from Ireland’s top sports to reveal its top ten highest-earners on Instagram. 

McGregor, the MMA fighter, has amassed a following of a whopping 46.2 million fans with the account handle @thenotoriousmma. 

In second place is Becky Lynch, who can rake in €13,726 on average per sponsored Instagram post. The most followed Irish wrestler boasts 5.6 million followers with the account handle @beckylynchwwe. 

Boxer Katie Taylor is in third place, earning, on average €1,931 per sponsored Instagram post. Her account @katie_t86 has garnered 538,000 followers who are entertained by her punching rendezvous and training content. 

Swinging into fourth place is golfer, Shane Lowry, with an average Instagram earning of €986 per sponsored post. His account @shanelowrygolf has amassed 271,000 followers who get treated to his tournament and training activities as well as family portraits. 

Rounding out the top five is Conor Murray, who is projected to earn €903 on average, per sponsored Instagram post, with his account @conormurray. Boasting 248,000 followers, he is the highest followed active Irish rugby player on Instagram. 

In sixth place is Irish soccer star Matt Doherty earning €762 per sponsored Instagram post with his 207,000 followers. Rhys McClenghan is seventh, earning €348 per sponsored post on Instagram.   

Hurling star TJ Reid follows in eighth and is projected to earn €259 per sponsored post to his 52,000 followers, and Brian Fenton could snap €222 per sponsored post on Instagram. Robert Heffernan is tenth, earning an average of €177 per sponsored Instagram post with his 22,900 followers. 

The study was conducted by Bettingtop10 Ireland.

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