Limerick event points to the future for agri-tourism 

Norma Prendiville


Norma Prendiville


Limerick event points to the future for agri-tourism 

Chamber CEO Dee Ryan keen to exploit potential of links between tourism and agriculture

OPPORTUNITIES to develop agri-tourism in West Limerick will be the focus of a seminar to be held in Newcastle West next Monday and which is being hosted by Limerick Chamber.

Announcing the event which will take place in the Longcourt House Hotel, Dee Ryan , chief executive of Limerick Chamber said it follows on from the  recently launched tourism strategy for Limerick which envisages that the total number of visitors to Limerick will reach 1.1 million per annum, generating more than €360 million in revenue and creating 1,500 new jobs by 2023.

“Our goal in Limerick Chamber is to help businesses to thrive and so we have pulled these experts together to share their knowledge on how attendees might capitalise on the increasing popularity of nearby tourist routes the Wild Atlantic Way, Shannon Estuary way and Greenway,” she said.

The keynote speaker Minister Patrick O’Donovan will open the event and will share his insights into Tourism development in Ireland, followed by  Tadhg Buckley of AIB and and Margaret Jenkins, Wild Atlantic Way, Failte Ireland. Special guest Margaret Crowley from West Cork Farm Tours will explain how farm families there expanded into tourism.

“Farming has undergone substantial changes in the last decade, most notably in terms of technological advancements and the impact of the removal of quotas,” Tadhg Buckley Head of Agri-Business, AIB said in advance of next Monday’s event.

“Our sectoral team has insights into emerging revenue streams within the agri-business sector and agri-tourism is one of the most exciting prospects that we want to tell people about.”

Limerick Chamber and AIB are inviting West Limerick business owners, professional advisors and in particular members of the regional farming community to attend this free event which starts at 2pm in the Longcourt House Hotel.

Registration can be done online at or you can telephone Limerick Chamber on 061 217600.