WATCH: New tourism strategy could bring €360m to Limerick by 2023

Ryan O'Rourke


Ryan O'Rourke


WATCH: New tourism strategy could bring €360m to Limerick by 2023

Mayor James Collins, Majella O'Brien, tourism, and Gordon Daly, Limerick City and County Council PICTURE: Brian Arthur

A NEW strategy to develop tourism across Limerick could generate up to €360m in revenue by 2023, the council has revealed this Tuesday. 

The Limerick Tourism Development Strategy 2019 - 2023 envisages that the total number of visitors to Limerick will reach 1.1 million per annum, with hopes to generating more than €360m in revenue and creating 1,500 new jobs by 2023.

The strategy, which was unveiled at City Hall on Tuesday morning, has identified Limerick’s unique position on the west coast of Ireland and as a gateway to the Wild Atlantic Way as central to developing the sector.

It plans to revitalise the tourism sector in Limerick, capture key opportunities to grow the sector and highlight priority action areas to unlock the significant benefits that a thriving tourism industry can bring.

The aims of the strategy are to increase the number of domestic and overseas visitors, to develop tourist experiences in the city and county and to maximise Limerick’s position along the Wild Atlantic Way Region and to continue to work with local development companies, trade partners and key stakeholders and develop these relationships in order to enhance tourism experiences in Limerick.

The strategy identifies four broad areas that are central to developing the sector - waterways, activities, heritage and arts and culture.

In turn, four themes of Into the Blue (waterways), Energy Unleashed (activities), Vibrant History (heritage) and Alive and Kicking (arts and culture) have been developed to capitalise on Limerick’s unique offering.

Mayor of the City and County of Limerick Cllr James Collins said: “The figures show that tourism is an important industry for Limerick and this new strategy is a roadmap to develop the tourist offering across the city and county, creating jobs in various parts of rural and urban Limerick.

“Other counties have demonstrated the power of tourism and here in Limerick we have a unique location as a gateway to the Wild Atlantic Way and some unique products that we can develop to capitalise on this demand,” he added.