Style and history collide in spectacular fashion in Limerick

Winter fashion wonderland at Kilmallock's Abbey

Aine Fitzgerald


Aine Fitzgerald

Style and history collide in spectacular fashion in Limerick

Becky Costello wears So Collective - and below, a dress by Ariella at House of Fraser, fur and gloves by Aisling Maher, a coat by Helen McAlinden and hat by Aisling Maher Pictures: Siobhain Danaher

STYLE and history collided in spectacular fashion amid the stunning ruins of the 13th Century Dominican Abbey in Kilmallock during a winter fashion shoot showcasing Limerick’s wealth in the style stakes.

Under the creative direction of Kilmallock native, stylist Fiona Hayes, established model Becky Costello, also from Kilmallock, showcased a number of luxurious fabrics and bespoke designs by world-class Irish designers and contemporary independent retailers.

“With Irish women pushing the boundaries when it comes to fashion and embracing emerging Irish talent and independent retailers they are no longer sticking to what they know.

“Irish women are becoming increasingly confident without the fear of judgement in their personal style,” said Fiona who has worked with fashion stalwarts such as retail consultant Mary Portas, and exclusive British stores Harvey Nichols and House of Fraser.

Fiona also runs a personal shopping business all over Ireland.

“What you wear should never be trend-led unless in all instances you work with your body shape and this has been one of the biggest lessons that I have taught Irish women,” Fiona continued.

“It’s about loving your size no matter what that is and the sooner you accept what size you are wearing you can then focus on making the most of what you have.”

“To mix up your fashion wardrobe, especially if you are used to wearing one colour, include texture to create something a little different.

“I love working with print and different fabrics from silk to satin and fur to velvet everything which has a more luxurious feel,” Fiona added.