27 Nov 2021

Limerick's Troy Studios unveils new logo and 'brand identity'

Limerick's Troy Studios unveils new logo and 'brand identity'

Troy's Siún Ní Raghallaigh with LSAD students Aislinn McGrath, Tara Sheehan and Kevin McInerney

A COLLABORATION between a Limerick design company, third level students and Troy Studios has seen a new logo and ‘brand identity’ unveiled for the facility.

The studio, which is currently under construction and will, when completed, house 340,000 sq. feet of high specification sound studio and support facilities for film and television productions, worked with Piquant Media and students from Limerick School of Art and Design to create the logo.

Troy Studios’ director Siún Ní Raghallaigh said the studios, when opened, would become “part of the fabric of Limerick” and said it was fitting and right to collaborate with local talent were possible.

“We were delighted to have an opportunity to partner with LSAD and work with local talent to design and create our brand identity for the studios,” explained Ms Ní Raghallaigh, one of the key principals in Troy, which also include Ossie Kilkenny and John Kelleher, who added that the new identity for Troy was “fresh and vibrant”.

“It was through discussions with James Greenslade and Eamon Spelman of LSAD that the idea was developed to work with their design students. We are grateful to local design company Piquant Media, who came on board to project manage this for us and it is very fitting as Piquant are design past pupils of LSAD itself too,” she added.

Piquant, which has recently been involved in producing the Limerick 2020 logo and brand and was involved in City of Culture before that, said it had “worked closely” with Ní Raghallaigh to develop an identity design brief for Troy Studios and then held workshops with final year Visual Communications students from LSAD.

“The development of Troy Studios is a hugely exciting venture for Limerick City, and as a Limerick based design company we are delighted to be involved in the realisation of this project,” said Conor Buckley of Piquant.

"The ideas generated from the workshops with the LSAD students were of an exceptional standard and inspired us hugely to create an identity that we are very proud of,” he added of the brand rollout, the chosen concept for which was presented by LSAD students Tara Sheehan, Kevin McInerney and Aislinn McGrath.

Troy recently confirmed that it has a deal in place with Pinewood, home to Star Wars and James Bond, to handle its international bookings.

The studio, which has leased the old Dell building in Castletroy from Limerick City and County Council for the purposes of transforming it into a major film and television production hub, also confirmed that it expects to open its “state-of-the-art studio facilities” this summer.

Limerick council boss Conn Murray has previously estimated that the facility could result in a €70m spin-off for the local economy, creating upwards of 750 jobs.

Troy recently unveiled Twitter and Facebook accounts, tweeting that it was “very happy to be here in Castletroy, Limerick. Looking forward to contributing to this fine city”.

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