Limerick adventure provider to take the world stage

Aine Fitzgerald

Reporter:

Aine Fitzgerald

A GROUP of top adventure providers from across the country have been selected to represent “Team Ireland” at the annual Adventure Travel World Summit in Switzerland with Ballyhoura Fáilte flying the flag for Limerick.

A GROUP of top adventure providers from across the country have been selected to represent “Team Ireland” at the annual Adventure Travel World Summit in Switzerland with Ballyhoura Fáilte flying the flag for Limerick.

The four day conference, which begins on October 8, will include networking with over 700 tour operators from more than 60 countries as well as attending learning seminars which will include presentations from some of the top experts in the global adventure sector.

“The success of Ballyhoura country as one of the best activity and adventure destinations in Ireland has once again been recognised,” said Fergal Somers from Ballyhoura Fáilte.

“I am very much looking forward to representing Ireland as an adventure and activity ambassador at the World Adventure Summit in Lucerne Switzerland this October.”

A ‘Destination Ireland’ stand will allow the Irish businesses to sell their wares and showcase all that Ireland has to offer not just for the adventure enthusiast but also for those looking for something less strenuous.

Fáilte Ireland is co-ordinating the trip and Ethna Murphy who manages the Destination Development section for the tourism authority will be one of a panel of expert speakers.

Looking forward to the conference, Ms Murphy stressed the importance of Ireland being promoted at this event.

“With the adventure tourism market trending upwards even in these challenging times, it is imperative that Ireland is well represented at international events,” she said.

“Tourism authorities all over the world have increased their emphasis and level of importance on adventure tourism and bringing Irish businesses to events such as this goes a long way in showing all that we can offer our potential visitors,” she added.