Limerick tourism trade aiming for a busy 2012

Owen Hickey

Reporter:

Owen Hickey

THE LIMERICK tourism trade prepared for a lucrative €150m coach tour business in 2012 with a workshop in Roscommon last week.

THE LIMERICK tourism trade prepared for a lucrative €150m coach tour business in 2012 with a workshop in Roscommon last week.

Fáilte Ireland, the national tourism development authority, is hosting a number of workshops around the country for a number of leading international coach tour operators.

Among those at the workshop were representatives from Limerick Travel and Adare Manor, along with a whole host of other Limerick delegates.

Speaking about the workshops, CEO of Fáilte Ireland, Shaun Quinn, said:

“We in Fáilte Ireland are determined to fight for an ‘unfair’ share of the global traveller market. The presence here of these overseas operators is reassurance that Ireland still has a lot to offer as a holiday destination.

“It is imperative that they leave here with the strong message that Ireland is ready for their business - offering a high quality experience, excellent accommodation choice and great value for money.”

The first of these workshops took place on September 12 in Roscommon, where top European coach tour operators from Belgium, France, Germany, Norway, Netherlands, and Northern Ireland met with over 80 members of the Irish tourism trade.

This visit will be followed by the arrival of a group of top British operators in October.

In 2010, 300,000 coach tourists visited Ireland, generating revenue of €150 million.

The coach tourism market has performed well over the past decade with the majority of visitors coming from Britain.

However, both the North American market and Continental Europe have enjoyed the most rapid growth.

Coach tours often have a knock-on effect and generate business for other areas of the tourism industry.

More than 90 percent of coach tourists stay in hotels, while almost half stay for seven nights, and a further third stay for up to 14 nights.